Garrett McNamara is one of the biggest surfing athletes of all time. He got the Guiness record for biggest wave ever surfed in 2014, in Nazaré, Portugal. He’s hawain lifestyle and way of being got him in this new “refreshing” idea of creating a GM brand. This is not an Athlete/ Sportswear brand but a personal brand, something to help others and spread a change word all over the world. This challenging project got us into the lights of branding, a slow but great trip through his life, his wills and future as a father and a an inspiring person.